How the media shapes and influences the fashion industry

We all know the famous quote by Miranda Priestly in the Devil wears Prada but its not just a fun gimmick made up for a perfectly quotable movie. It goes much deeper than that, so much so that movies like that have not only become a fun recreational activity but influence the people who are being targeted by the Fashion Industry, the Consumer. Wether its Chers’ amazing plaid two piece from Clueless or Andreas Chanel Boots in the Devil wears Prada, movies and the media shape the collective mind of a generation of consumers. 

In the last ten years it even extended into the social media sites where Ootds’ are posted in fabulous locations, instagrams influencers being marketed as ambassadors to brands to reach the new customer wave. The glitz and glam of the Fashion industry has become both more accessible and more out of reach than ever before. Since these influencers are paid to make it look like they are out in their own element and portraying their every day lives. A super saturated version of their everyday lives.  Nonetheless it is infectious to believe in the smoke screen of these fabulous clothes and events, in the make believe that we too could wear that and have amazing adventures if we only buy those just dropped Balenciaga shoes.  

As consumers we buy as much the illusion as the item of our dreams, and in a sense that has always been the truth about fashion. We clothe ourselves in exquisite fabrics to dream and to interpret an artists vision. Clothes are only a small fragment of the actual fashion industry, the Art behind it all is the actual selling point. What makes a designer a success is the whimsical way they create their unique illusions and make us as consumers want to take part in their Dreams.