This is an article I wrote for work a couple of months ago about a product we used in the new Collection and how to inform the other stylists about the history and origin.
Raffia Town – where is the inspiration drawn
During the British Era of 1903 in Nigeria Raffia City was a popular post for its location near the coast. Later on during its independence it formed itself into the capitol for its political and cultural progress.
How does that tie into our collection?
The towns cultural nature has a high market for its Raffia Fiber which is won from the Raffia Palm Trees of its region. The fibers are largely used around the world since it is durable and strong, yet still holds a soft ad pliable nature and is easy to dye as well as being biodegradable making it an excellent material for weaving (hats, baskets, as well as textile) the fibers of the leaf of raffia palms are wove by archaic technique of vertical or oblique loom. These types of production looms are indicative to the Asian market since its inception.
When covered with a fine layer of polyethelene it is water and stain resistant enough to be used daily. Many designers have turned to the fibers in the trends in the past several years as basketweave handbags and hats have come back into style. As an example stands out Helen Kaminski’s designs in New York who was a front line pusher for the trend in 2016/17, while using natural Raffia fibers to give it an authentic and durable feel. Quickly adding on others who have joined the trend in 2017 with no price range left out of the trend. Christian Siriano used in his Spring/Summer Collection floral French knots over Chiffon Dresses that were inspired by theRaffia Trend and Dolce and Gabbana and Yves Saint Laurent used Raffia in their Collections Basket Handbags, as an homage to the small town feel of its origin. As well as Scotch&Soda who has had straw hats for the past several Spring/Summer collections including the clutch in the authentic holiday summer look in 2018 (style # 143909) which was woven in the Coil Pattern Weave with a braided surface to give it its signature look.
The rustic and holiday feel is of course not a nw concept, yet the importance here lies in the fibers and the production. As already stated the plant is mostly at home in Africa and Madagascar, as well as Central and South America. Tropical climates are the best condition for the Raffia Palm to thrive and so it is no surprise that it would soon be used as a natural product not just for everyday use but luxury items as well. Through its natural properties it is able to hold onto dye very well and is therefore a favorite of high end brands.
How to broach the Topic with Customers
The topic of inspiration for our products and collections is something that we as a Brand praise ourselves for, so use it when romancing a particular product in our Raffia Town collection. Explain the inspiration of a cultural style and feel, the traveled look of the Uniform pieces we try to bring into the homeland and the excitement of new discoveries.
When asked about the name think of the Where, Why and How to convey what Raffia Town means and explore within a group in Store how to best bring forth this new information to paint a bigger picture for the customer as well as the Team.
